2 min read
Growth experiment · SF State Digital Marketing (MKTG 469) · Fall 2023
Lurana
Most brands launch with a budget. This one launched with $148.
A San Francisco fashion blog that pointed readers to local fashion businesses, run as a growth experiment from its first visitor.
396
unique visitors
427
visits
189
link clicks from Facebook ads
27
email subscribers
$148
total spend ($147.95)
Final numbers from each platform’s own analytics.
Credits
Role
Site and marketing lead
Team
5 students
Timeline
Fall 2023
Status
Class project · Blog no longer online
I owned
The site, SEO, analytics and Facebook ads
Channels
Social ads beat search for about the same money
Facebook drove more than twice the visits of search for a similar spend.
Facebook ads + page promotion
189 clicks · ~$61
Search (Google Ads + organic)
80 visits · ~$62
Email newsletters
9 visits · $0
Search visits include organic traffic, so paid search performed no better than this. Spend: Facebook $61.01, Google Ads $61.94, hosting $25 (excluded) = $147.95 total.
The machine
A full funnel, measured end to end
• A 5+ page WordPress site with 6 original posts, each optimized for search with Yoast
• 6 target keywords chosen with Google Keyword Planner
• 3+ search ads pointing to different landing posts
• A Facebook page with 26 posts, shared to 3 relevant groups and boosted
• A Mailchimp list with signup forms and 6 newsletters
• Google Analytics connected to every channel
Reflection
What I’d test next
Measure what happens after the click
We tracked visits, not reading time or sign-ups per channel. Cheap clicks only matter if those visitors stay.
Fix email before scaling it
27 subscribers produced 9 visits. A stronger reason to subscribe would come before sending more newsletters.
© 2026 Moe Htet
·
Updated September 2026
·
Los Angeles, 8:30 PM